The first thing you'll want to consider when developing a new website is the design. There are three main elements you'l want to consider: color, font, and style. If you already have a brand identity, the color and font elements are decided. If not, you'll want your colors to compliment one another, keeping the number to less than four. This includes a primary color, secondary color, and standard color for content. The same is true for fonts. You'll typically want a bold primary font, a script secondary font, and a standard font for content. The key for all design elements is to keep them simple and consistent throughout your entire website. If you have too many colors or fonts on your website, it becomes distracting for visitors and takes away from their overall user experience.
The second thing you'll want to consider when developing a new website is the layout. Despite what you might think, simpler is better. The fewer pages you have, the easier it is for visitors to navigate and quickly find what they want. People no longer have the time or interest to wade through a complicated menu bar of items and subitems, each offering a dozen different options. Instead, you'll want the visual layout of your website to be as clean and simple as possible. Websites today are seen less as information repositories, and more as online footprints. Visitors want to know you exist, search engines want to know you're authentic, and customers want to know what you offer. But as far as specific information, you want to keep those pages off the menu bars, only linking to them through social media posts, newsletters, or other online communication tools.
The third thing you'll want to consider when developing a new website is the content. People often struggle with creating content for their website, but the truth of the matter is everything you do in life is content - you just have to get in the habit of documenting it. The more you can share your story though, the more you can build your business. The key to good website content is quality and consistency. Your content should flow well together and add value to a visitor's experience, not take away from it. People are going to connect with you through your content, so the more open and genuine you can be the better. Words and photos are by far the two most common types of content, but videos and recordings are also used as well.