Email marketing is about getting customers. Email marketing services allow you to create, send, and track professional looking emails in a matter of minutes. They provide an efficient way to promote products, services, and events to current and potential customers. The key is to offer helpful, timely, and thoughtful content. With inboxes becoming more and more cluttered and overwhelming, it's important to keep the frequency and content of these emails to a minimum.
Social media is about connecting with people. When using it for your business, you always want to think about people first and your business second. You're there to connect - to offer value, enjoyment, and assistance, not to directly promote your business. It takes a lot of work, but all good relationships do. The key is to determine which service is right for you and how much time you want to spend on it. Each service has a different audience and lifespan, as well as its own strengths and weaknesses, which is important to remember as you identify your strategy for building relationships.
Search engine optimization is about customers finding you online. Search engines are constantly changing their formula to determine what gets listed first, always with an eye toward authenticity and legitimacy. The goal for any tiny business is to get listed as high as possible, yet many different variables are used for the rankings; some change quite frequently, while others remain fairly consistent. There are still several search engine optimization steps all tiny business owners can take to ensure more customers find you.