Wainik Ventures was started in 2012 by Kristi Waits and Thomas Ponik. Kristi and Thomas are a passionate and energetic couple who love working with technology almost as much as they love helping people. They are especially passionate about helping tiny businesses owners. Prior to starting Wainik Ventures, Kristi ran a statewide IT unit and Tom owned a small real estate appraisal business. They both loved their jobs and the people they worked with, but eventually became so discouraged with “the system” and its ineffectiveness to help people that they decided to leave and become entrepreneurs. Since leaving, they have started several tiny businesses using the same simple and inexpensive technologies and practices they teach tiny business owners today.
Wainik Ventures is built on two fundamental principles: simple + personal. We help tiny businesses build old-fashioned relationships using new-fashioned technologies. The key to building a tiny business in today's big world isn't about being faster and cheaper, it's about being genuine and sincere. It's about getting back to basics. That's what we do here at Wainik Ventures. We find simple and personal ways for tiny business owners to better connect with their customers and to keep them long enough for that second cup of coffee.